
The Sales Mountain
The Sales Excellence Program
THE SALES EXCELLENCE PROGRAM
A Complete Journey from Basecamp to Summit
Sales success doesn’t happen by chance - it’s a journey.
The Sales Excellence Program is a structured development journey that strengthens every layer of sales performance: skills, attitude, wellbeing and systematics.
Combining team workshops and individual 1-on-1 coaching, the program fine-tunes the entire sales process from preparation to client success.
For whom: All levels of sales and marketing
Duration: 6–9 months (for full program)
Format: workshops + 1-on-1 coaching sessions
Languages: English, Finnish, Swedish
Investment: From €3 200 to €17 600 (VAT 0%)
Program structure

Stage 1 - Base Camp
Key topics:
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Characteristics of a great seller: attitude, curiosity and commitment
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Understanding the customer’s challenges and own differentiators
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Balancing performance and recovery: Work-Life Harmony
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Prioritization and time-management tools

Stage 2 - Approach
Key topics:
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Buyer journey and decision-making patterns
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Ideal customer profile and qualification
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Prospecting and preparation using AI tools
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Setting meetings and overcoming objections
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Multi-channel approach for reaching decision-makers

Stage 3 - Summit climb
Key topics:
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Creating a strong first impression
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The art of systematic preparation
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Leading the discussion and creating value - the 6 phases of the summit climb
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Handling objections and planning next steps
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Building momentum and trust

Stage 4 - Success
Key topics:
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Client segmentation and prioritization
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Referrals and recommendations as growth fuel
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Networking and stakeholder involvement
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Systematic account development

Other Services
Flexible services for varying needs - can be functional 1-on-1 and team coaching, sessions for prospecting or calling, team kickoffs, keynotes, single or multiple workshops, etc.
Continuous service is also offered - for updating the sales practices, regular monthly meetings etc.
Price examples (excl VAT and travel):
1/2 Day: 2 400 €
Full day (5-8 hrs): 3 800€
Ongoing service (for instance 4 hrs / month): 2 200€ / month
Keynote (45-60 min): 2 000€
