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Sales Mountain

The Sales Mountain

The Sales Excellence Program

THE SALES EXCELLENCE PROGRAM

A Complete Journey from Basecamp to Summit

Sales success doesn’t happen by chance — it’s a climb.



The Sales Excellence Program is a structured development journey that strengthens every layer of sales performance: skills, attitude, wellbeing and systematics.

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Combining team workshops and individual 1-on-1 coaching, the program fine-tunes the entire sales process from preparation to client success.

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For whom: All levels of sales and marketing
Duration: 6–9 months (for full program)
Format: workshops + 1-on-1 coaching sessions
Languages: English, Finnish, Swedish

Investment: From €3 200 to €19 600 (VAT 0%)

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OUTCOME

By the end of the program, your team will:

✅ Strengthen both sales results and wellbeing

✅ Build a systematic and proactive sales rhythm

✅ Create a common language and process for success

✅ Deliver visible, measurable improvements in customer relationships

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STAGE 1 - BUILDING THE FOUNDATION

Mindset, Trust & Performance

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This stage sets the tone for the entire climb. Participants explore what defines a top seller — not just in results, but in attitude, curiosity, and commitment.
They learn how trust is built, how to  prioritize and manage their time, and how to ensure a healthy work-life balance.

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Key topics:

  • Characteristics of a great seller: attitude, curiosity and commitment

  • Understanding the customer’s challenges and own differentiators

  • Balancing performance and recovery: Work-Life Harmony

  • Prioritization and time-management tools

Program structure
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STAGE 2 - BASE CAMP

Understanding the buyer's world and building pipeline

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Here, participants map the customer’s decision process and build clear buyer personas. They learn to prepare systematically for outreach and handle objections before they appear.

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Key topics:

  • Buyer journey and decision-making patterns

  • Ideal customer profile and qualification

  • Prospecting and preparation using AI tools

  • Setting meetings and overcoming objections

  • Multi-channel approach for reaching decision-makers

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STAGE 3 - SUMMIT CLIMB

Mastering the Customer Encounter

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This is where salesmanship turns into leadership — learning to facilitate, not just to sell. Participants learn to prepare thoroughly, ask the right questions, and guide the conversation towards mutual progress.

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Key topics:

  • Creating a strong first impression

  • The art of systematic preparation

  • Active listening and question techniques

  • Handling objections and planning next steps

  • Building momentum and trust

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STAGE 4 - SUCCESS

Systematic client growth and long-term success.

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The final stage focuses on maintaining client relationships, growing key accounts, and turning satisfied customers into advocates.

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Key topics:

  • Client segmentation and prioritization

  • Referrals and recommendations as growth fuel

  • Networking and stakeholder involvement

  • Systematic account development

Other Services

Flexible services for varying needs - can be functional 1-on-1 and team coaching, sessions for prospecting or calling, team kickoffs, keynotes, single or multiple workshops, etc. 

 

Continuous service is also offered - for updating the sales practices, regular monthly meetings etc.

 

Price examples (excl VAT and travel):

1/2 Day: 2 400 €

Full day (5-8 hrs): 3 800€

Ongoing service (for instance 4 hrs / month): 2 200€ / month

Keynote (45-60 min): 2 000€
 

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