
The Sales Mountain
The Sales Excellence Program
THE SALES EXCELLENCE PROGRAM
A Complete Journey from Basecamp to Summit
Sales success doesn’t happen by chance - it’s a journey.
The Sales Excellence Program is a structured development journey that strengthens every layer of sales performance: skills, attitude, wellbeing and systematics - as well as AI skills.
Combining team workshops and individual 1-on-1 coaching, the program fine-tunes the entire sales process from preparation to client success.
For whom: All levels of sales and marketing
Duration: 6–9 months (for full program)
Format: workshops + 1-on-1 coaching sessions
Languages: English, Finnish, Swedish
Investment: From €3 200 to €17 600 (VAT 0%)
Program structure

Stage 1 - Base Camp
Key topics:
-
Characteristics of a great seller: attitude, curiosity and commitment
-
Understanding the customer’s challenges and own differentiators
-
Balancing performance and recovery: Work-Life Harmony
-
Prioritization and time-management tools

Stage 2 - Trek
Key topics:
-
Buyer journey and decision-making patterns
-
Ideal customer profile and qualification
-
Prospecting, qualification and preparation using AI tools
-
Setting meetings and overcoming objections
-
Multi-channel approach for reaching decision-makers

Stage 3 - Summit climb
Key topics:
-
Buying facilitation - engaging and guiding the customer through masterful AI-assisted preparation
-
Leading the discussion and creating value - the 6-step route to the customer's summit
-
Handling objections and planning next steps
-
How to use AI to leave a lasting impression

Stage 4 - Success
Key topics:
-
Client segmentation and prioritization
-
Referrals and recommendations as supplemental oxygen for growing customer accounts
-
Networking and stakeholder involvement
-
Systematic account development

OUTCOME
By the end of the program, your team will:
✅ Strengthen both sales results and wellbeing
✅ Build a systematic and proactive sales rhythm
✅ Create a common language and process for success
✅ Deliver visible, measurable improvements in customer relationships
✅ Have a handful of extremely useful AI tools for all phases of sales
Other Services
Flexible services for varying needs - can be functional 1-on-1 and team coaching, sessions for prospecting or calling, team kickoffs, keynotes, single or multiple workshops, etc.
Continuous service is also offered - for updating the sales practices, regular monthly meetings etc.
Price examples (excl VAT and travel):
1/2 Day: 2 400 €
Full day (5-8 hrs): 3 800€
Ongoing service (for instance 4 hrs / month): 2 200€ / month
Keynote (45-60 min): 2 000€
